Developed lovingly in collaboration with wildlife sculptor David Meredith, BOO is the sole licensee for Guess How Much I Love You jewellery. Featuring the iconic storybook characters and messages it has become hugely popular worldwide. The story of the Nutbrown Hares trying to find a way to measure the unmeasurable, and Big Nutbrown Hare’s heart-warming declaration to Little Nutbrown Hare, ‘I love you right up to the moon – AND BACK’, has helped this story become a way of saying ‘I love you’ all over the world.